Tour de Pologne, one of the most prominent sporting events in Poland, is not only a competition among the world’s leading cyclists, but also a large-scale organizational project requiring carefully planned communication and extensive promotional support. In this year’s edition, companies from Arteria Capital Group once again contributed by delivering comprehensive solutions in Katowice and Kraków.

Synergy of Competences in Action
Our involvement spanned several key areas:

• Information Services – The Arteria Customer Services team launched dedicated hotlines to answer questions from fans and residents regarding race routes, traffic management, ticket availability, and potential travel disruptions.
• Promotional Activities – Representatives of our companies actively participated in cultural events and local festivals, encouraging community engagement and building a positive atmosphere around the race.
• Advertising Materials – Polymus, which has continuously collaborated with Tour de Pologne since 2020, prepared professional flyers and posters for the City of Katowice, strengthening local promotional efforts.

Comprehensive Support at the Highest Level

“Tour de Pologne is not only a prestigious sporting event but also a significant logistical challenge requiring the involvement of many stakeholders. Thanks to the diverse expertise of our group, we are able to provide integrated support ranging from the production of promotional materials to on-site activities and professional information services. This synergy is what sets us apart and enables us to effectively support the organizers of Poland’s leading events,” emphasized Katarzyna Piskorska, Sales Director at Arteria S.A.

Experience and Unique Know-How
Polymus’s long-standing collaboration with Tour de Pologne, combined with the extensive experience of our Contact Center Division in supporting large-scale events, allows Arteria Capital Group to build unique know-how. This enables us not only to address the immediate needs of organizers and participants but also to proactively support communication planning and anticipate potential challenges linked to such high-profile events.

The dedication of our teams demonstrates that Arteria is a partner capable of seamlessly connecting sports, business, and logistics into a cohesive ecosystem of activities, consistently delivering real value to both organizers and participants alike.