Thanks to their coordinated operations, the companies forming the Arteria Capital Group are better suited to meet the business needs of our clients.

Arteria's companies developed and implemented a plan aimed at increasing sales for our client from the telecommunications industry

Starting with developing tools designed to register products in retail points, through field sales support, to designing and managing a comprehensive loyalty program – all the efforts complemented each other, and were coordinated jointly by Polymus, Sellpoint and TrimTab.

What were we tasked with?

Sellpoint was supporting the client for more than 10 years, providing employment for merchandising, product distribution and sales field teams.

Working alongside Sellpoint, TrimTab, was providing for many years tools enabling product registration in points of sale, and supporting the work of field sales representatives in day everyday work.

Capitalizing on the resources provided by both, above mentioned companies, Polymus in 2018 designed and implemented loyalty programs for POS employees.

The loyalty program, that initially started with 200 participants, over the course of several years, was enriched with new mechanics, prizes, gamification elements and promotional campaigns.

A dedicated graphic design was provided, along with BTL materials and numerous competitions, for partner companies, aimed at engaging them in promoting sales.

Polymus developed and implemented a system for managing loyalization campaigns, a website and an application for POS employees, as well as analytics and program analytics tools for sales representatives and the promoter.

The program is recurrently supported by providing POS materials, gadgets, and campaigns, developed with the Client's business partners, which help in activating the participants and increasing sales.

Over the course of 5 years the number of participants has increased from 200 to 47 000, and recorded an increase in sales of 20%.

All of the companies are in constant contact with one another, allowing our clients to receive a comprehensive service, working simultaneously with several companies on a single project.